The workshop highlights the way exhibit, in all its diversified applications, can confer added value to the company, creating, besides traditional communication, three-dimensional communication spaces such as points of sale, exhibition booths, events. When Exhibition Design correctly interfaces with the top management, by cooperating from the very beginning for conceiving a new project, an important opportunity arises, as a direction is set between the various corporate functions.

Through the analysis of some cases of the recent history of Exhibition Design, the meeting aims at describing market trends, thus showing how designer’s creativity often finds efficient solutions within the reach of everyone. Some IDEA professionals will be present: Karim Azzabi, Luca Cendali, Paolo Cesaretti, Alessandro Colombo, Angelo Jelmini, Paolo Lucchetta, Mario Mastropietro, Ico Migliore, Roberto Priori, Cristiana Vannini. Some entrepreneurs will uphold the stated theory: Carlo Guglielmi Chairman of FontanaArte and Cosmit, Marco Palmieri Chairman and CEO of Piquadro and Antonella Nonino CEO from Nonino.