IDEA, the Italian Association of Exhibition Designers convened for the Assembly
On Tuesday 18th March the annual assembly of IDEA took place, confirming again, among the main aims of the association, the one of putting attention on the value of exhibition design in the different entrepreneurial ambits as an extraordinary mean of three-dimensional communication able to present a product, a brand and to spread a concept.
The different uses of exhibition design, from the fitting of a fair booth, to a point of sales or an exposition, will be the subject of presentations and round tables organized by IDEA, a very qualified association joined by the most important designers.
The Master, organized by IDEA in cooperation with Polytechnics of Milan, will go on as qualifying initiative starting its second edition in November 2008.