EXHIBITION DESIGN
The concept of the exhibition design has been an integral part of the survey activity of the Permanent ADI design Observatory since the first edition of the Annual Index (1998/1999). Over the last 10 years, dozens of fitting projects have been reported for exhibitions, events, retail outlets, museums, stands and exhibition fittings and expositions. Of course, these projects were all selected for their high quality, but also to attempt to describe/define the domain of the exhibition design.
A project domain whose contents and limits are anything but evident (architecture, graphic design, communication: what are the neighbouring sectors? And which are intersecting it?) and that still represents a heritage of totally peculiar design experimentation. In fact in Italy we are (and we have been) witness to a deep and sophisticated development of shapes, mechanisms and apparatus for a peerless art of exhibiting, designing temporary expositions of objects, concepts and themes.
Over these years, it has not been easy to pinpoint the specific characters of the exhibition project, that is the exhibition design that, though legitimately introduced among the project professions, has suffered for the mixture/confusion with other domains (in particular visual design) with which it partially shares the same goals but not the same methods, processes and outcomes. Several prestigious recommendations and two Golden Compass (on the last Award edition) were necessary to identify an autonomous configuration of the exhibition design within the survey activity of the Permanent Observatory.
ADI DESIGN INDEX 2008: the applications for exhibition design.
It’s official. The long and demanding commitment of the Permanent ADI Observatory for the year 2008 has come to an end.
The head of the territorial delegations and the coordinators of the thematic commissions have expressed their selections for this year.
Among the numerous proposals, the following projects have been selected for the EXHIBITION DESIGN SECTION:
Exhibition "Afghanistan, i tesori ritrovati" (The Retreived Treasures of Afghanistan) Project: Andrea Bruno; Client: Fondazione per l'arte della Compagnia di San Paolo
Multimedia Path for the Province cultural heritage. Project: Perla Gianni; Client: Province of Lucca
Exhibition "Space Morphing-Migliore+Servetto Temporary Architecture". Project: Ico Migliore, Mara Servetto Architetti Associati; Client: Istituto Italiano di cultura di Tokio (Italian Cultural Institute of Tokyo).
Exhibition "Rossa. Immagine e comunicazione del lavoro 1848/2006"(Red. Work image and communication) Project Studio NO3, Client: Comitato Nazionale per le celebrazioni del centenario CGIL (Italian committee for the hundredth anniversary of the Federation of Italian Trade Unions)
Exhibition "Renzo Piano Building Workshop", Le città visibili (The visible cities)". Project: RPBW and Franco Origoni and Anna Steiner Architetti Associati. Client: Triennale di Milano (Milan Triennale)
Institutional Stand CoopECR: Project VCa/Cristiana Vannini, Paolo Cesaretti Architetti Associati: Client: Coop Italia.
Fitting of the museum "Palazzo Madama City Museum of Ancient Art ". Project Carlo Viano Client: Fondazione Torino Musei. Palazzo Madama.
On June the 9th the volume including all the projects/products selected will be presented and together with those of the next two Annual Index contests, they will participate in the next ADI Golden Compass Award.