TRANS DESIGN – The hybrid and contaminated identity of the beginning products of the millennium
By Gianluca Sgalippa and Jacqueline Ceresoli
The interesting book by Gianluca Sgalippa and Jacqueline Ceresoli has been presented last Wednesday 23rd January at Milanese Triennale.
The two young authors look into the cultural and creative processes that have given birth to a deep transformation in the way of designing in recent years, in every field of production. Design is presented as a “Babel” of languages, of expressions spread in the biggest towns of the world, from London to Paris to New York.
It is a language which is becoming much more incomprehensible if taken out of its own environment, even though it uses a constant and universal vocabulary. As the authors say: “The new generation products, even the most different, are transversally connected by shapes and materials applied in an innovative and sometimes unconventional way […] the transversal aspects are explained and recognized as one of the real moments of development where design generates new synthesis between technologies, languages and, why not, behaviours. […] The identity of the XXI century product is founded on the practice of contamination, mutation and of the hybrid”.
In addition to the authors, at this appointment there were also present: Arturo Dell’Acqua Bellavitis, Aldo Colonetti, Alessandro Guerriero, Giulio Iacchetti, Maurizio Vitta.