The designer of the interior project and the external restyling is Karim Azzabi, who was able to combine an ultramodern design with aesthetical and decorative elements of Middle-Eastern culture. The building structure, which has the features of an Olympic torch, has the value of an icon and represents the brotherhood between East and West. The modern technologies used in the project which allow it to personalize the lighting, music and fragrances spread around the rooms, go together with typical elements of middle-eastern culture.

Gillo Dorfles is one of the most important Italian intellectual artists from the postwar period to the present. The exhibition is not a celebration but the presentation of the artist’s wide output. The exhibition route encompasses the striking moments of the artist’s research from the ’30s on, and focuses especially on recent works.