PAOLO CESARETTI

What do you think is the most stimulating side to working in exhibition design?

Working in a mixed disciplinary ambit with an almost immediate match between intuition and achievement.

Amongst the projects accomplished, can you mention at least one you take special pride in which makes you say: I shall be remembered for this?

I hope time will pass before entering someone’s memory! Next project will surely be better than the previous.

Can you think of a colleague’s project you admire as much as you wish you had designed it yourself?

There are too many!

Are there professional goals you still have not attained, a challenge you have not faced yet?

Everyday there are new goals and this encourages me!

What was the trigger to become a member of the IDEA Association?

Making quality, going out of traditional patterns, defining the alphabet of a different language.