CARLO MALERBA

In your opinion, which is the most inspiring aspect of operating in the exhibition design?

Exhibit is to architecture as a spot advertisement is to a movie. All communication elements shall be synthesized, thus being direct and incisive. This commitment pushes design to the limit of being able to confer the maximum communicative-emotional capacity to each aspect.

Among the projects carried out, would you mention at least one of which you are proud and that makes you think: will I be remembered for this?

Exhibit is to architecture as a spot advertisement is to a movie. All communication elements shall be synthesized, thus being direct and incisive. This commitment pushes design to the limit of being able to confer the maximum communicative-emotional capacity to each aspect.

Is there a somebody else's project which arouses your admiration to the extent that you would have liked to conceive it?

So many and none. I do love architecture and I look up to many architects, but I am a realist person.

Is there a professional goal not yet achieved, a challenged not yet accepted?

I’d rather say many goals. I shall never tire of making planning researches, trying by all means of going further, being able and strong enough to face all the daily difficulties of a designer. I would like to dedicate all my time to design and no time at all to study and bureaucracy.

Why did you join Associazione IDEA?

For presenting the peculiarity of this specific design universe. For trying to provide an appropriate theoretical, didactic and professional basis. The concept that careers evolve through time and that training shall conform is already established in some Countries such as the U.S. Among its various initiatives, IDEA has started a master completely devoted to exhibition at the Politecnico of Milan.