CLARA POZZETTI

Clara Pozzetti is born in Milan.

She has formed at AG Fronzoni studio where she experiments with different designing ambits, inscape and visual design, fitting, architecture, corporate identity, editing, exhibit design, fashion and textile design, photography, graphic design, museography, packaging, product design, promotion, advertising. She participates to several competitions in Italy and abroad.

From 1991 she works as free lance in graphic design and interior architecture specializing in corporate images and full projects. In 1993 she enters the Design Faculty of Milan Polytechnic, she attends the fourth year of university at Kunsthøgscholen in Bergen, Norway where she cooperates with architect Per Øeding. She graduates with a thesis about strategy, communication and fitting for Milan museums.

Among her most important working experiences there are the fittings for Mipel, Moda in, Identity & differences, XIX Triennale of Milano, Pitti Bimbo. Art director at Numero Uno, official importer of the brands Harley Davidson, Triumph, Bentley, Roll – Royce. In 1998 she works as furniture, architecture and interior design at Andrea Branzi studio. From 1999 she is Art director for TDK Italia spa where she cures corporate communication, she takes part to the birth of the project TDK_XSiV, she follows the creative direction of the events at the Nightwave in Rimini, at the IBTS and Smau in Milan and in other locations.

In 2001 she creates the campaign Martini & Rossi for the inauguration of the Martini Terrace in Milan. From 2002 she is free lance journalist for the magazine Lighting Design. She starts working as teacher in the laboratory of visual communication at the Design Faculty, Polytechnic of Milan.

In 2004 she opens her own designing studio in Milan. She cures the graphic project for the book “Accusare”, Isbn edition, Il Saggiatore Group. In 2005 she cures the rearrangement of a XVI century cottage in the Tuscan country which has become Bed&Breakfast, creation of the corporate and website, www.cadelfraro.it .

In 2005 she exhibits the lamp “Zeroluce” at Salone del Mobile. In 2006 she projects the fitting “FuoriFuoco” for Clerici Tessuto spa, for the Fuorisalone event. In 2007 she cures the graphic project for the manuals of the new Ipercoop format. Fitting for the event Bang&Olufsen “Dalla superficie allo spazio” in Milan, Florence, Rome and Naples. Web editor for Italiandesign360, portal about Italian design, www.italiandesign360.com .

Actually she creates architectonical projects and interior design of lofts in Milan besides working as designer and creative consultant for companies in Italy and abroad.